When it comes to creating a successful small business, there are three sources of power we all must mange successfully.
Those sources of power are:
1. Time
2. Energy
3. Money
We all have an equal amount of time. But personal energy and money can fluxuate widely.
Let's focus on personal energy today.
When you launch "marketing" initiatives, what you are actually doing is looking for ways to "attract" interst to your business and offers.
What's more attactive than a person who is on-fire, passionate about their work and the experiences they create for others?
The fact is, passion attracts interest.
Whereas lack of passion tends to be ignored, generally.
When you are considering marketing in this new energy of 2013, realize that the power of your passion is perhaps the single-most important aspect.
In 2013, your small business energy and the authentic passion you have for your work will mean the difference between fulfillment and frustration.
Image Courtesy of: Oskarsson Photograhy
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