Redefining Business: Branding

Branding   Wikipedia  the free encyclopedia-crpd
According to Wikipedia, Branding is defined as a name, logo, slogan, and/or design scheme associated with a product or service.

WHOA! Think about this for a minute. Who the hell cares about any of that?

Am I right?

I know that I certainly don’t.

There are millions of brands out there. When it comes to name, logo, slogan, etc., the big question I hear many ask is, “So what?”

But it wasn’t always this way. 

Way back in 2008 I talked about how logos were dead. The new path for branding then was through MEME's, which means a unit of identification. 

Today, as I redefine basic business terms for awakening and conscious people even MEME’s have now become out dated.

Why?! What happened? 

Two things happened at the same time actually: 

1. The onslaught and proliferation of brands, as in EVERYWHERE.

2. Social media and the requirement to be transparent and authentic.

Personal and deep connection is the goal of any brand (large or small) in today’s social sharing world.  

Think about this. 

For the average person who consumes media both online and offline, we all see about 3,000 brand messages per day on average. 

That is: 

  • 21,000 brand messages per week
  • 84,000 per month
  • 1,008,000 per year  

A MILLION + per year; that’s a LOT of brand messages to take in. 

This over exposure has made us numb to old energy definitions and practices of branding.

We are people who want to interact with other people.  

We all have platforms that make us brand ambassadors for anyone we want to embrace.

As a result, today, our business vision needs to have a “brand” that is a truly an authentic and accurate reflection of us, personally. 

The new definition of branding (for conscious business people) is: 

“Sharing the authentic expression of your greatest gifts and personal “caring” attitude with those you're most likely to serve well.” 

This is a new, more accurate definition for a new time, new energy and new business experience.

Brilliant business mind and notible thought leader, Tom Peters, in a recent Fast Company article said, “The second important thing to remember about your personal visibility campaign is: it all matters.

“When you're promoting brand You, everything you do -- and everything you choose not to do -- communicates the value and character of the brand.

“Everything from the way you handle phone conversations to the email messages you send to the way you conduct business in a meeting is part of the larger message you're sending about your brand.” 

What did one of the most recognized minds in business just tell us? 

YOU are the brand. Everything you do or choose not to do communicate authentic attributes of your brand/YOU.

Branding is presence; your presence in the marketplace.

The energy (Magic/Mojo) you bring to the conversation sets the stage.

Your Mojo makes your brand message authentic (or not).

Branding is the picture of YOU that comes to mind when someone you may serve thinks of you and your business.

It's not about logos, words or images any more.

It's about your authentic presence in the world.  

To build a conscious business brand, focus on: 

  • You
  • Your talent
  • Your experience
  • Your hard-won knowledge

All of these things comprise the story of YOU and your personal vision of your life in business.

Once you have that story you can create a picture, a memorable image I can easily share, that reminds me about my experience with you and your energy.

That’s what branding is all about as we move into the new, more enlightened business energy called NOW.


New Energy Brought New Mojo

Mojo definition   Google Search
When 2013 poured in, it was obvious to me that the world as I knew it shifted, dramatically. There is a new energy that brought new Mojo.

At this point you may be thinking, "What the hell is Mojo?"

Mojo is that magic power we all possess but seldom fully realize or use.

And for those who are thinking... "This Gluth guy is kind of out there. Maybe that Creative Thinking thing is getting out of hand. What's he talking about; this energy shift thing!?"

Energy is the vibration we live in.

It's the space between all the things you see physically. It's also the "electricity" that moves your physical body, maintains the health of the organism and creates the creative power you have available to either use or or not use.

Energy comes from that place called "heart-felt inspiration". It can be illusive to us all, that's for sure. 

But when it's in place, magic-shit happens.

We reach up and express our brilliance. We see the world from a new space called "enlightened perspective".

Our highest energy and greatest intentions are expressed in the world for all to see. 

So when we reached this New Year, 2013, the mass consciousness of planet Earth shifted the energy/vibration/space of our being and our experiences.

For some it caused confusion, even pain.

For others, who waited for a conscious shift to occur for years, received their wish. Now many of them are confused and don't know what to do with it.

For me personally, two things occurred.

1. I embraced and began to offer new work that expresses my deepest spiritual nature.

2. I realized that business as we know it has also shifted, never to be the same again. 

What used to work is no longer active.

That's when I saw the vision of redefining business in this new energy.

I was going to use the new Mojo I was lucky enough to realize I have to recreate and redefine business to match this new energetic space we live in.

You live in a new energy space whether you realize it or not.

The Creative Business Strategy Blog is the place to get new ideas, new inspirations and answers to things that no longer make sense.

That's the path we are heading down together.

In the week's ahead I’ll be redefining business in the new energy, using my new found Mojo.

I'll inspire you to find your new Mojo too and repattern your energy at the  same time. 

Let's get started.

Next up we'll redefine Branding for 2013 and beyond. 

See you there...


Where is Your True Power?

Success BullseyeWho wants to be as powerful as they can possibly be? Who wants to achieve and exceed their goals? Who’s life’s mission is so important that no matter what, they will achieve it without fail?

If I just described you, then this post will be extremely important because it tells you where you will want to focus your efforts and attention to maximize productivity and success.

That place is magical and accessible to everyone equally. It is the place called this moment or right now.

This moment is a funny thing to consider.

When is it?

It is right now and right now and now.

It is every moment you breathe and every thought you embrace, as you embrace it. See how fleeting that is? Thought, embraced, gone… unless acted upon.

So many people take the precious moments of their life for granted.

Do you find yourself thinking, “One day I’ll start that.” Or “Someday my business and life will be on the exact track I want it to be.”

The fact is, you will only reach your greatest goals by taking steps toward them every day.

If your days are filled with reactive thinking, worry and doubt, you will continuously get more of the same.

To help keep you focused on right now try repeating the phrase “I am living in the moment in every moment I live.”

Starting today, right now, this moment, write down what you REALLY want in your life.

Then focus on this very instant and create an ACTION step that will get you there. Repeat tomorrow and every day thereafter.

Tiny steps that focus on this very moment is the shortest path to reaching any dream, desire or goal.


Passion in Your Action

010413-Passion-in-Action-WEWhen it comes to creating a successful small business, there are three sources of power we all must mange successfully.

Those sources of power are:

1. Time

2. Energy

3. Money

We all have an equal amount of time. But personal energy and money can fluxuate widely.

Let's focus on personal energy today.

When you launch "marketing" initiatives, what you are actually doing is looking for ways to "attract" interst to your business and offers.

What's more attactive than a person who is on-fire, passionate about their work and the experiences they create for others?

The fact is, passion attracts interest.

Whereas lack of passion tends to be ignored, generally. 

When you are considering marketing in this new energy of 2013, realize that the power of your passion is perhaps the single-most important aspect. 

In 2013, your small business energy and the authentic passion you have for your work will mean the difference between fulfillment and frustration. 

Image Courtesy of: Oskarsson Photograhy