What to Write If You Cannot Write at All

Talking is fun for most people. Writing, however, is an impossible chore. Here's how to make it easier, which will give you "expert credentials."

All day long, you share your expertise. What do you say when you are in front of clients and prospects explaining how you’re going to help them?

Write it down and you instantly have an article. If you can’t write it down, record your ideas, have them transcribed and edited and your article can be developed without ever actually writing a word.

You may be thinking, “Who wants to read what I have to say?”

Other people do not have the depth of understanding you do when it comes to your business. No matter what business you’re in, you are an expert in that space when compared to other people.

The only way other people will know about your expertise is if you tell them about it.

An easy way to “tell” them is to write an article and send it to your new prospects. There is one catch, however. Only send the article with your contacts permission, or it will never be read.

You gain a new and interested sales lead. Your prospect gains more knowledge that will help them in their business. It's a win/win.

The person reading your article will also see you as an authority in your field because you sent them credible and helpful information that you wrote. They trust you more because you appear to be a knowledgeable expert.

As my good friend Michael Goodman, founder of AZ Sales Pros reminds us, interest, trust and credibility equals a sale.