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Creative Business Strategy

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« Your Talent is Your Brand | Main | Focus on Gripes for New Ideas that Sell »

The Deciding Factor

How do you decide to purchase things? For most people it's a two-fold proposition.

1. How does this offer "feel" to me

2. Is there anyone else I know and trust that sees value in the offer and can validate my decision.

Feelings and outside validation are the keys.

As I have been promoting my upcoming seminar on creativity using Human Subtle Energy, I've found this to be true every time.

People talk to me, feel my enthusiasm for the topic and enroll.

People tell other people about the event, those people check it out, feel good about the class and enroll, which validates the decision to participate for the referring friend.

Two keys that are vital without a doubt

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