Today is the day that 24-States hold primary elections. But how do people decide who to vote for?
It appears that Brand image helps Americans decide who should lead the country.
Politicians advertise, interrupt and cajole the masses like crazy. What ever States are important to them get blitzed on TV.
Hilary Clinton sent me a direct mail postcard pushing her brand. I tossed it.
Barak Obama put out Arizona specific TV ads pushing his brand. I ignored his spots completely too.
John McCain didn’t do much in Arizona. He’s a known commodity here. On to bigger markets where he’s not so well known.
But my story on Senator McCain is, I don’t have one.
I know he was a POW for several years during the Viet Nam conflict. I know a lot of people don’t like his stand on immigration. Honestly, I have no idea what his stand is really.
Liberals, conservatives, Democrats, Republicans, Coke, Pepsi, Go Daddy, Nike; they are all just flashes in front of my face. Interrupting me. Hoping to get my attention long enough to get my vote.
How about this idea.
What if ALL of the people who want to be President start a blog. Make it noteworthy and interesting to read like Seth Godin’s Blog (one of the most popular blogs on the Internet).
What if John McCain, Mitt Romney, Hilary Clinton and Barak Obama’s blogs were are interesting to read as Seth Godin’s.
Or as informative as David Meerman Scott Blog called Web Ink Now. Or full of neat ideas like Boing Boing
We would know a whole lot more about the people who wanted to lead the free world, wouldn’t we?
