Tracking the success of your marketing and sales campaigns does not have to be difficult. ROI is simply answers the question "How much does it cost you to generate X dollars?"
Here’s the formula we use to for simple sales results tracking
How many contacts to create interest to communicate the sales message (permission tracks this very effectively)
How many interests to set 1-appointment
How many appointments to a close
What is the average sale (over 10 to 12 sales)
What is the cost of the leads
What is the cost of the marketing program to attract qualified prospects
What is the cost of closing the deal (travel, addtional touches, lunches, etc)
All added up this equals what is the cost of a sale. That tells you how much you can afford to spend to create a new client.
That’s all we ever need to track. If we know those numbers, we can project how many contacts to make per day to make $_____ per year. FUN!
