Create or Deliver; the Dichotomy of Value

Value is the benefit a business provides to a buyer. In the best case, a buyer desires the value and money is exchanged based on the benefit the buyer receives.

There is a significant separation between creating and delivering, which differs widely and contradicts each other.

Creating value happens when a product or service is developed to fill an established need in the market place.

Value can also be delivered and not created first. The best example is a job.

You go to work, fill the requirements of an established position, and go home for the day. The next day you come back and repeat the same patterns as every other day.

In this case, you are delivering a value by doing a good job. That is why people who are in jobs often feel they have reached a dead end.

They are not able to play and create, so they often feel less valued and as a result, frustrated.