I'll Always Buy My Eyewear at Target

Unexpected services will build long-term loyalty. Here's what happened to me this past weekend.

Just over a year ago, I purchased glasses at Target Optical. I was having a tough time picking a frame style and Target had one I liked and that looked good on me.

I broke my glasses recently and fortunately could snap them back together. One problem, they kept breaking apart.

I went into Target on the "off chance" that they could help.

Joe, the optometrist, actually had spare parts for the glasses and he fixed them on the spot.

"How much, Joe?"

"No charge, I want to be sure you are happy with your glasses," was his reply.

A small 3-minute service earned a client for life.